How does a world-class provider of rugged embedded computer systems prepare for its 37th year in business?
By making major investments in its people and capabilities, accelerating the introduction of new products, and reintroducing itself with a brand-new visual identity that reflects its dynamic growth and industry leadership.
WINSYSTEMS stands on nearly four decades of proven expertise in the design and manufacture of rugged, high-reliability embedded computer systems. This has prompted increasing demand for our high-quality single board computers, I/O cards, touch-panel PCs and embedded computer systems. Our clients’ No. 1 imperative is designing winning features and software for high-performance, long-enduring industrial products and speeding them to market. They trust us to provide the technical guidance and worry-free embedded computing systems their projects require.
Proactive, significant investments underway
As a result, WINSYSTEMS is investing in personnel, facilities, expanded engineering, and manufacturing capabilities to stay ahead of the growth curve and meet client demand for our products. We fully understand the risks and challenges associated with bringing new products to market and are ideally qualified to guide our clients in selecting the optimal embedded computer systems for their product goals.
Over the last couple of years, WINSYSTEMS has put in place the senior leadership and business processes required to attain our goal of becoming a $30-$50 million company. We’re accelerating the pace of product innovation and development while making inroads in more industrial markets. And, we are making a major physical move: relocating to a new, much larger corporate campus by late 2019.
“This move will provide more-than-ample space for continued growth, an expanding engineering staff, and future-ready manufacturing facilities,” said Chief Operating Officer Bruce Alexander.
George Hilliard, WINSYSTEMS’ technical sales director, added that product launches will continue at a fast clip in 2019. These will include more and smaller sizes of single board computers, new data acquisition modules and more networking options. The company will introduce a line of industrial Ethernet switches, representing an all-new product category for WINSYSTEMS. And, product designers can look forward to the continued evolution of packaged solutions and CPU technologies to support their novel product designs.
“What’s exciting is how customers are using our expanding portfolio as proven building blocks to make their products successful without having to become embedded computing experts themselves,” Hilliard said. “Being able to focus on their unique product design elements enables design engineers to get their products to market more quickly, with lower development costs and less stress. WINSYSTEMS’ hardware, software and mechanical engineers have already mastered the unique challenges of designing for small, highly reliable embedded solutions – from CPU and power supply to sensing and control considerations.”
Aligning WINSYSTEMS’ identity with its industry status
Over the last several months, WINSYSTEMS has also undergone a visual brand transformation to more accurately align with its dynamic internal advancement. This new rebranding was undertaken to elevate the company’s visual presence and messaging in order to reflect its quickening pace of growth, accomplishment and product innovation. Our new brand identity clearly signifies WINSYSTEMS’ well-earned status and reputation as the preferred, industry-leading solutions provider of embedded computer systems.
INDUSTRIAL EMBEDDED COMPUTER SYSTEMS
A new site early in the new year
Our new logo has just made its initial public appearance on our current website and in our 2019 calendar. The big reveal occurs with the debut of the all-new WINSYSTEMS.com, which will go live by mid-February. Not only will our revamped website visually project the company’s dynamic new brand identity, it will provide an enhanced, more efficient visitor experience for greater ease of use and more intuitive navigation.
The new site will enable visitors to search for products by name, industry and technology. And, it will accommodate the increasing velocity of new-product introductions across multiple categories. It will continue to include valuable resources and news as well as refreshed content. Equally important, the new WINSYSTEMS.com will be fully responsive and mobile-friendly, so users can find and do what they need from anywhere via any device – desktop, tablet or smartphone.
We will further unveil our new brand identity while exhibiting at Embedded World 2019 in Nuremburg, Germany, February 26-28, 2019. As we look forward to the next chapter in WINSYSTEMS’ history and our upcoming move to a new corporate campus, we are excited to reintroduce ourselves as the company we are proud to have become.
Founded in 1982, WINSYSTEMS, Inc. designs and manufactures embedded single board computers (SBCs), I/O modules, and panel PCs that operate over extended temperatures. These products are engineered for demanding requirements and harsh environments, including industrial IoT, industrial automation/ control, transportation management, energy management, Mil-COTS, medical, digital signage and communications applications. WINSYSTEMS is certified to ISO 9001:2015.